Thore Graepel

Thore Graepel

Senior Vice President Computational Science, AI & ML at Altos Labs and Chair of Machine Learning at UCL

Web-Scale Bayesian click-through rate prediction for sponsored search advertising in Microsofts Bing search engine

Published in International Conference on Machine Learning (ICML), 2010

Recommended citation: Thore Graepel, Joaquin Quinonero-Candela, Thomas Borchert, Ralf Herbrich. (2010). "Web-Scale Bayesian click-through rate prediction for sponsored search advertising in Microsofts Bing search engine" Proceedings of the 27th International Conference on Machine Learning (ICML-10). pages 13-20. https://www.microsoft.com/en-us/research/wp-content/uploads/2010/06/AdPredictor-ICML-2010-final.pdf